{"id":3055,"date":"2022-03-29T10:26:14","date_gmt":"2022-03-29T07:26:14","guid":{"rendered":"https:\/\/planwork.gr\/?p=3055"},"modified":"2022-04-20T21:08:39","modified_gmt":"2022-04-20T18:08:39","slug":"h-prosarmogi-toy-tmimatos-poliseon-stin-oikonomiki-krisi","status":"publish","type":"post","link":"https:\/\/planwork.gr\/el\/h-prosarmogi-toy-tmimatos-poliseon-stin-oikonomiki-krisi\/","title":{"rendered":"H \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae  \u03c4\u03c9\u03bd \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03c4\u03b7\u03bd \u0394\u03b9\u03b1\u03c1\u03ba\u03ae \u039a\u03c1\u03af\u03c3\u03b7."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3055\" class=\"elementor elementor-3055\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4693f623 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4693f623\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e4a987b\" data-id=\"6e4a987b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-461fa77b elementor-widget elementor-widget-text-editor\" data-id=\"461fa77b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>\u00a0<\/h2><h2 style=\"text-align: center;\"><strong><em>H<\/em><em>\u00a0\u00a0<\/em><em>\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03c4\u03b7\u00a0 \u0394\u03b9\u03b1\u03c1\u03ba\u03ae \u039a\u03c1\u03af\u03c3\u03b7.<\/em><\/strong><\/h2><p style=\"text-align: left;\">\u0397 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 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\u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd, \u03b7 \u03b9\u03b5\u03c1\u03ac\u03c1\u03c7\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><p style=\"padding-left: 120px; text-align: left;\"><em>\u039a\u03b1\u03b8\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03bc\u03b9\u03b1 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03b5\u03cd\u03c3\u03c4\u03c1\u03bf\u03c6\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7, \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae.<\/em><\/p><h2>\u00a0<\/h2><h2 style=\"text-align: left;\"><em><span style=\"color: #000080;\">\u0391\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7<\/span><\/em><\/h2><p style=\"text-align: left;\">\u039c\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ae \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03b1\u03c3\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03b5\u03b4\u03af\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03ce\u03c1\u03b1 \u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b5\u03be \u03b1\u03c0\u03bf\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03c2, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf online \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd, \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03ac\u03bb\u03bb\u03b1. (\u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b5\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 covid -19, \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 Zoom \u03c4\u03c1\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5.)<\/p><p style=\"text-align: left;\">\u0395\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c4\u03b9, \u03c0\u03bf\u03bb\u03cd \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9, \u03bf\u03b9 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\u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bb\u03ac, \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2\u00a0<strong>\u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<\/strong>\u00a0\u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9\u00a0<strong>\u03ba\u03b1\u03bb\u03ac \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9<\/strong>.<\/p><p style=\"text-align: left;\">\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03b5\u03b4\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2, \u03b4\u03b5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03c3\u03b1\u03bd \u03c4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03b5\u03af\u03c4\u03b5 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03b5\u03af\u03c4\u03b5 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03bc\u03c0\u03ae\u03ba\u03b1\u03bd \u03c3\u03c4\u03bf \u03c4\u03c1\u03b1\u03af\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2.<\/p><p style=\"text-align: left;\">\u0391\u03c5\u03c4\u03cc \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9.<\/p><p style=\"text-align: left;\">\u0397 \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03ba\u03c1\u03af\u03c3\u03b7 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03c3\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd 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<em>\u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2.<\/em><\/p><p style=\"text-align: left;\">\u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03b5\u03bd\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2\u00a0<strong>\u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b1\u03c0\u03cc \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<\/strong>, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1.<\/p><p style=\"text-align: left;\"><em><strong>\u039d\u03ad\u03b1 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03b3\u03b9\u03b1 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03b5\u03b4\u03af\u03bf\u03c5<\/strong>.<\/em>\u00a0\u039c\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5\u00a0<strong>\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u039f\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7<\/strong>, \u03bf\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1, \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd. \u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9, \u03bf\u03b9 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03b5\u03b4\u03af\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u00a0\u03b4\u03b9\u03b1\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2.<\/p><p style=\"padding-left: 160px; text-align: left;\"><em>\u03a4\u03bf \u03c0\u03b1\u03bb\u03b9\u03cc \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03b5\u03bd\u03cc\u03c2\u00a0<strong>\u03bd\u03b9\u03ba\u03b7\u03c4\u03ae \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae<\/strong>, \u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03b1\u03c7\u03cd\u03c2 \u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b9\u03c3\u03c4\u03ae\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb:\u00a0<strong>\u03ad\u03bd\u03b1\u03c2 \u03c0\u03b1\u03af\u03ba\u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ac\u03bd\u03b5\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2.<\/strong><\/em><\/p><p style=\"text-align: left;\"><em><strong>\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u00a0\u039f\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong><\/em>.\u00a0<\/p><p style=\"text-align: left;\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac,\u00a0<strong>\u03ba\u03ac\u03b8\u03b5 \u03c0\u03c4\u03c5\u03c7\u03ae \u03c4\u03bf\u03c5 <a href=\"https:\/\/planwork.gr\/business-transformation-continuous-improvement\/sales-organization\/\">\u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/a><\/strong>\u00a0<strong>\u03b8\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2<\/strong>. \u039f\u03b9 \u03a5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b8\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1\u00a0<strong>\u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03ba\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7.<\/strong>\u00a0\u039f\u03b9 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b8\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd\u00a0<strong>\u03c0\u03c1\u03cc\u03c3\u03bb\u03b7\u03c8\u03b7 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd, \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c1\u03c4\u03b9\u03c3\u03b7<\/strong>\u00a0\u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1,\u00a0<strong>\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1<\/strong>.<\/p><p style=\"text-align: left;\">\u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b8\u03b1 \u03b2\u03b3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03c6\u03ac\u03c3\u03b7, \u03bc\u03b5 \u03bc\u03b9\u03b1\u00a0<strong>\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong>, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1.<\/p><p style=\"text-align: left;\">\u039a\u03b5\u03af\u03bc\u03b5\u03bd\u03bf:\u00a0<a href=\"https:\/\/hbr.org\/search?term=andris%20a.%20zoltners\">Andris A. Zoltners<\/a>,\u00a0<a href=\"https:\/\/hbr.org\/search?term=pk%20sinha\">PK Sinha<\/a>\u00a0,\u00a0<a href=\"https:\/\/hbr.org\/search?term=sally%20e.%20lorimer\">Sally E. Lorimer<\/a><\/p><p style=\"text-align: left;\">\u0394\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf HBR<\/p><p style=\"text-align: left;\">\u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7: Stamatis Salonikis<\/p><p style=\"text-align: left;\">salos@planwork.gr<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00a0 H\u00a0\u00a0\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03c4\u03b7\u00a0 \u0394\u03b9\u03b1\u03c1\u03ba\u03ae \u039a\u03c1\u03af\u03c3\u03b7. \u0397 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd, \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u039f\u03b9 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03b5\u03af\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 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