Case Studies
Challenge
Company wanted to franchise their successful business model but needed a business plan.
Delivered
Developed a comprehensive business plan that included goals and objectives, services to be offered, target customers, market strategy, competitive analysis, personnel plan, key success factors, key risks &mitigation strategies, timing and capital requirements.Analyzed sales, margins,contribution and inventory levels. Analyzed processes for internal operations. Examined product mix, display, organization and merchandising in general.
Outcome
With the expansion plan in place, the company was able to begin the process of becoming a franchisor.
Capabilities
Strategic Planning / Project Management
MARKA’s management/ ownership were unable to decide which initiatives to undertake and did not want to proceed until a cohesive approach was developed.
They wanted to franchise their business but the company’s drive to franchise was stalled without a roadmap on how to proceed.
Business was marginally profitable and only a slowdown in demand served as a wake-up call for the company.
Unprofitable Sales, Negative cash flow, Family owned business.
Company had an excellent product quality well engineered production but was unable to grow sales above a modest level. Marginally profitable.
