Case Studies
Tech
Too many opportunities to invest in their future.
MARKA sought support for defining and developing a refocused strategic business plan, customer-centric service delivery plans, and an upgrated Corporate Reporting system. The purpose of this work was to provide guidance and direction for the organization as it managed significant changes in the sector.
Delivered
A strategic planning project that resulted in a strategic plan and an ongoing strategic planning process. This included the development of vision, mission and values statements, a complete competitor analysis, SWOT analysis, a business strategy, marketing strategy, business goals. Developed a marketing plan and a Marketing function organization and processes.
People Rewarding policy based on performance management principles, added motivational power to the organization.
Insight
The corporate business strategy consisted of Six Strategic Initiatives that were identified, supported by over 90 projects. The initiatives were designed to continue to build on strengths, repair weaknesses, seize opportunities and mitigate risks.
Outcome
The Company gained great organizational focus.The execution of the marketing plan began paying off immediately. Quick wins supported the people implementation culture and continuous improvement philosophy start embedded into their culture.
Change Planning & Implementation / Project Management
MARKA’s management/ ownership were unable to decide which initiatives to undertake and did not want to proceed until a cohesive approach was developed.
They wanted to franchise their business but the company’s drive to franchise was stalled without a roadmap on how to proceed.
Business was marginally profitable and only a slowdown in demand served as a wake-up call for the company.
Unprofitable Sales, Negative cash flow, Family owned business.
Company had an excellent product quality well engineered production but was unable to grow sales above a modest level. Marginally profitable.
