Retail Store Management


Retail Store Management 


The acquisition of knowledge and skills through theory & interactive educational practices that contribute to the effective management of the Retail Store to maximize performance.


The ingredients:

  1. Customization
    1. Business capture meeting to specialize the content of the workshop
  2. Commercial Planning & Business Administration.
  3. Customer Service Excellence
  4. Customers Analysis.
  5. Customer experience
  6. Retail processes


Retail Store Management

  • The Retail Value Chain
  • Trade Marketing
  • Customer Management
  • Importance of Managing Product Categories
  • Profit and Loss Account (P&L)
  • Store Functions / Staff Responsibilities
  • Crisis Management
  • Continuous improvement


Team Building & management

  • Team building
  • Team evolution – Successful team
  • Internal communication
  • Behaviors and procedures
  • Leadership behaviors – standards
  • Objective setting&Assessment
  • Motivation & Rewarding



Participants: Store Managers.


At the end of the program participants will be able to:

  • Understand how companies shape and maintain their competitive advantage.
  • Understand how the service provided can exceed the customer’s expectations
  • Formulate the best product mix for the store.
  • Explore the real needs of the customer by adding value to building a personalized service
  • Demonstrate the necessary managerial ability by building a fully committed and efficient team of employees

The implementation of the program will be preceded by a needs analysis & adaptation to the needs and particularities of the company.



Stamatis Salonikis

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Need analytic planning, excellent business processes and reliable measurements