Organizational Change Management encompasses all activities aimed at helping an organization successfully accept and adopt new technologies and new ways to serve its customers. Effective change management enables the transformation of strategy, processes, technology, and people to enhance performance and ensure continuous improvement in an ever-changing environment.
A comprehensive and structured approach to organizational change management is critical to the success of any project that will bring about significant change. Project Management as a system for value delivery in the uncertainty era, is always the necessary system for the strategy and change implementation.
The basic parameters for success, Clear Objectives, Stakeholders Management, Communication Management, People Training, Accurate Planning, noted below:
In any large implementation, the Project Team can expect to experience resistance and reluctance to change.The impact of organizational change imposed by implementation of a project, should always be taken into account. To promote a successful delivery, identify who will be affected by the business process and technology changes that the project will cause.
Good communication is the lifeblood of any project. It is essential that the Project Manager provide timely and high quality information about the project to all stakeholders. It is equally important to listen to the stakeholders. Actively solicit their feedback and then respond constructively.
Many projects fail because the user community receiving the product of the project does not receive adequate or properly focused training. It is important to understand the training needs of each stakeholder group, develop targeted training activities, and delivercontent with the appropriate method.
A good training plan will serve as an effective road map for training activities.
An Audience Assessment will help you to determine the best feedback channels for each identified stakeholder group.It is important to understand the major questions and concerns that these groups may have, so that adequate attention can be paid to correcting misunderstandings, filling in the gaps, undoing rumors, etc. If you understand what the potential barriers to acceptance are, you will be better prepared to take proactive action to eliminate them.
Effective strategic communication is the key to successfully implementing large-scale organizational initiatives. Interview your major stakeholders and find out what information they need. Based on this information, establish a formal Communication Plan that spells out in detail who requires what information, how they will get it, who will provide it, and the means and timing of all regular communications including reports, meetings, postings on web sites, etc.
Consider every means of communication at your disposal to get the work out about the potential benefits, timing and training opportunities associated with your project. Make the Communication Plan available to all stakeholders, and be open to modifications in it as your needs change. Communication is the glue that binds internal and external stakeholders to the vision, mission, goals and activities of theproject.
Effective communication engages the hearts and minds of all stakeholders.
Training may be a crucial component of your Organizational Change Management Plan. Especially where business process is changed or new skills are required, it is paramount that employees be fully prepared before they are expected to perform new duties.
Approach and Resources
For best results, the entire project team and all new users of the system should adopt the role of Change Agent for the project.
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